Thursday, December 09, 2004

Hint: Pop-ups Suck

A study was done on the most hated advertising techniques. I don't know why ad agencies and online websites haven't figured this out yet. Not only are pop-ups unlikely to get many hits (most of them won't even be seen with the new pop-up blockers), but often pop-up ads cause a negative reaction against the company doing the advertising and the website it was located on. (Do you hear me ESPN? HUH? DO YA?!) Same thing with ads that block content, move around, flash and play noise.

I have a dream... that one day this nation will rise up and eliminate the scourge of pop-up ads from our shores. Ok, so maybe its not slavery and racism, but I got to the meeting late and all the good causes were taken.

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